For Immediate Release - April 28, 2008

Contact:
Rich Bailey, (423) 580-2479 or
Carla Campbell, (423) 648-6054

Adventures with Clifford The Big Red Dog
Debuts May 17 at Creative Discovery Museum

A big red opening takes place on May 17, for a BIG RED DOG named CLIFFORD! Board the Birdwell Island ferry and journey to the world of Clifford™, America’s beloved big red dog with a heart to match. See Emily Elizabeth™ and many of the residents of Birdwell Island. The exhibit will be at Creative Discovery Museum May 17-Sept. 28. There will be a media preview on Friday, May 16 (hours to be announced). In Chattanooga the exhibit is sponsored by Little Debbie Snacks®, Capital Toyota and Toyota of Cleveland, Regions and by WTCI.

Inspired by Scholastic Entertainment’s top-rated TV show Clifford The Big Red Dog? on PBS KIDS?, the exhibit offers numerous immersive “paws-on” adventures that reinforce “Clifford’s Big Ideas”—ten simple, tangible life lessons designed to help young children navigate their world: Share, Play Fair, Have Respect, Work Together, Be Responsible, Be Truthful, Be Kind, Believe in Yourself, Be a Good Friend and Help Others.

Kids can visit a colossal nine-foot high Clifford with a tail to slide down, just like Emily Elizabeth does on the television show. Children can help fill Clifford’s big dog bowl with bones using a conveyor belt and find “bone”-ifide treasures at T-Bone’s Beach. Browse the Norman Bridwell Art Retrospective and see 40 years (that’s 280 dog-years!) of artwork and stories by the creator and award-winning author of Clifford The Big Red Dog.

Exhibit Entrance

Welcome to Birdwell Island, the home of Clifford and his owner,Emily Elizabeth Howard. Clifford was

Who's Clifford?

Clifford was the runt of the litter when Emily Elizabeth adopted him. Much to everyone’s surprise, Clifford outgrew all the other dogs because of Emily Elizabeth’s limitless love. So, the Howards left the city and moved to Birdwell Island, where they made new friends, including Cleo, T-Bone and Mac.

Lighthouse and Ferry

Visitors enter Adventures with Clifford The Big Red Dog by passing Birdwell Island’s lighthouse and boarding the ferry. Children and adults can join “Victor” and “Pedro” in the pilot house and try their hand at “steering” the ferry. Visitors hear the sounds of seagulls and ocean waves roaring as they navigate their way to Birdwell Island with the help of a three-dimensional map of the island.

Samuel’s Fish and Chips Shack

Pull up a stool at Samuel’s Fish and Chips Shack on the pier, and place your order (maybe Samuel’s delicious fish and chips!). Children and adults can enter Samuel’s Shack and role-play restaurant employees working together to restock the shelves, cook, clean, and serve. Kids can grab an order pad, take their family and friends orders and total their bill at the cash register.

T-Bone’s Beach

“T-Bone” welcomes children and adults to a bone-shaped “beach” where kids can hunt for buried treasures. Kids can follow Clifford’s Big Ideas and “Play Fair” by taking turns hunting for seashells.

Clifford The Big Red Dog’s Doghouse

A nine-foot Clifford greets visitors in his backyard outside his doghouse. Children can take a seat next to Emily Elizabeth on the giant paws of her big red best friend and slide down Clifford’s tail. Kids can “Be Responsible” by helping fill Clifford’s giant dog bowl using a bone-shaped conveyor belt.

Emily Elizabeth’s Backyard Theater and The Howards' House

“Mac” invites visitors to take the stage with Clifford and his pals. A giant graphic of Clifford forms the backdrop of the stage. Kids can dress up in Cleo, T-Bone, or Clifford costumes and perform for family and friends sitting in the audience on bone-shaped benches. Children use their imagination to create their own performance using a variety of instruments. In the front of the house, kids can pick, sort and replant flowers in a flower box. Fans can “Be a Good Friend” to Emily Elizabeth and Clifford by using lawn tools, watering cans and lawn mower to spiff-up the backyard.

Cleo’s Backyard

Cleo’s Backyard is designed especially for tots with a soft floor and “stone” wall enclosure. “Cleo” encourages toddlers to crawl through a tunnel or play a shape-sorting activity at Cleo’s doghouse. At the “stone” wall, kids can enjoy activities as they open the doors to T-Bone’s doghouse, where they are greeted by their reflection in a mirror; turn a crank to make Clifford go in and out of his doghouse; and spin two tumblers to match Birdwell Island characters to their home.

Birdwell Island Post Office

Children can join “Mr. Carson” at the Birdwell Island Post Office and help sort and mail letters. Then they can deliver mail and pictures to the Birdwell Island residents’ mailboxes.

Author’s Corner and Reading Area

In the Author’s Corner, “Jetta” invites visitors to explore the Norman Bridwell Art Retrospective and view clips from an interview with Norman Bridwell. Children and adults can also browse artwork and get an inside look at Clifford’s character and story development during the past 40 years. Take a break from all the action and cozy-up for a reading adventure. Browse bookshelves filled with Clifford stories in the reading area. Our youngest visitors can get hands-on with interactive Clifford books while older children and adults share their love of reading.

Creative Discovery Museum is open Monday through Saturday 10 a.m. - 5 p.m.; Sunday: noon - 5 p.m. Tickets are $8.95 for children and adults. Creative Discovery Museum is located at 321 Chestnut Street in downtown Chattanooga. For more information, call (423) 756-2738.

Clifford the Big Red Dog airs weekdays on WTCI at 9:30 a.m. and 4 p.m.

Adventures with Clifford The Big Red Dog was created by Minnesota Children’s Museum together with Scholastic Entertainment, Inc. ©2008 Scholastic and logos are trademarks of Scholastic Entertainment, Inc. CLIFFORD, EMILY ELIZABETH, CLIFFORD THE BIG RED DOG and logos are trademarks of Norman Bridwell. All rights reserved.

About Scholastic Media

Scholastic Media (SM) is the entertainment and media division of Scholastic Inc., the global children's publishing and media company. A proven leader and innovator in the children's entertainment landscape
and award-winning licensor and marketer of children's properties worldwide, SM ranks as one of the foremost producers of quality, family-oriented content for all platforms including television programming, feature films, home entertainment, interactive, and the Internet.

About Scholastic

Scholastic Corporation (NASDAQ: SCHL) is the world's largest publisher and distributor of children's books and a leader in educational technology. Scholastic creates quality educational and entertaining
materials and products for use in school and at home, including children's books, magazines, technology-based products, teacher materials, television programming, film, videos and toys. The Company
distributes its products and services through a variety of channels, including proprietary school-based book clubs, school-based book fairs, and school-based and direct-to-home continuity programs; retail stores, schools, libraries and television networks; and the Company's Internet site, www.scholastic.com.

About Creative Discovery Museum

Creative Discovery Museum is recognized as one of the top children’s museums in the nation. It is a non-profit educational organization dedicated to educational enrichment for children ages 4-months to 12-years-old through interactive, hands-on experiences that foster creative and critical thinking. We focus on a broad range of areas encompassed by Visual Arts, Performing Arts, Technology and the Sciences. In addition to its exhibits, Creative Discovery Museum provides local residents and visitors with special events, educational programming, teacher resources for the classroom, field trips, after school programming, early childhood education classes, artist residencies, camps, art lessons, science demonstrations, and a branch of the local library. Creative Discovery Museum is a funded agency of Allied Arts and Tennessee Arts Commission.